Strategic management Essay Example | Topics and Well Written Essays - 2250 words - 1

Strategic management - Essay Example Aims of an organization. The way by which an organization can serve its clients, suppliers, distributers, shareholders and other stakeholders. Present organization’s situation in terms of explaining their business segment. It can include the declaration of organization’s core purpose of existing. Sense of Mission Sense of Mission creates a strong behaviour among the individuals so that they can fulfil their Mission of life. Creating the â€Å"Sense of Mission† is not creating the purpose only but it helps to achieve the purpose. â€Å"Sense of Mission† is a very important marketing principle. It states that an organization must define its mission in such a way that it should not only focus on their product and profit. They should focus on the broader social concept rather than the mere product orientation. The new generation managers are trained with a sense of social responsibility and they have a passion for achieving of bigger causes. Corporate Social R esponsibility Every organization has some obligations towards its society in which it operates. Every organization should take some initiatives to work for the environment. CSR is the contribution of an organization to the society. Corporate Social responsibility means sustaining the equilibrium between economic welfare of the organization with the social welfare. The trade off between two components can provide a balance sustainable growth for the organization. Many companies are engaged in serving the society through their corporate social responsibility. Following ethics and serving responsibility towards its society is an important part of the today’s business. For this analysis, Pepsi-Co organization has been chosen. Pepsi Co Ins. Is a multinational food and beverage company headquarter is in New York, USA. They are in the manufacturing, distribution and marketing of food items and beverages and other products also. PepsiCo started its business after the merger of Pepsi- Coca and Frito-Lay. Now PepsiCo has expanded their business in many dimensions. In 2012, Pepsi-Co was able to generate more than $1 billion of retail sales. PepsiCo is the second largest food and beverage company in the World. The Mission of Pepsi-Co is to be the World’s premier consumer products in foods and beverages. Their Mission is to serve financial benefits to its investors, the opportunities for growth to their employees, business partners, other stakeholders and the society in which they operate. They want to achieve this mission in the right ethical way with honesty and transparency. PepsiCo has a strong sense of mission also. Their sense of mission states that they are not focusing on the product orientation, they focus on Customer orientation. They emphasise on satisfaction of the customers. The focus of achievement is very strong. Not only the customization but also they believe that serving customers consistently and efficiently can create a stable customer rela tionship management. Retaining customers sometimes causes a conflict between its short term objectives. Pepsi-Co‘s sense of mission says that they are not in the business for profit purpose only but their goal is to serve people (Randall, 2008, p.45). Objectives including CSR: Pepsi-Co supports continual growth of shareholders. Their objective is to use best class design for packaging. Meets value, cost and performance criteria for customer satisfaction. Maintaining hygiene standards. Strives for least environmental footprint. Pepsi-Co strives for

Bullying and harassment can be a problem in healthcare workforce Essay

Bullying and harassment can be a problem in healthcare workforce culture. Create a position statement addressing the role of the - Essay Example Dealing with such issues is primarily necessary in order to develop a healthy work culture within the organization (Bullying and harassment at work: a good practice guide for RCN negotiators and health care managers, n.d., p.1). The present study addresses the role of healthcare organizations and their team members in response to issues arising from bullying and harassment, relevantly discussing on the ANMC competencies as well. Bullying and Harassment in Healthcare Organization: Bullying generally involves making wrong use of one’s power to frighten or hurt the feelings of others who are less powerful. Such behavior is usually malicious and insulting in nature, and nurses in organization are most commonly the victims of such behaviors. Harassment is essentially different from bullying in that it involves intentionally affecting the self-respect of men and women working in organizations. Bullying and harassment are either targeted to individuals or they may affect individuals in groups. Although effects of such acts might vary with individuals, but in general, they negatively affect the self-respect and esteem of individuals and make it difficult for them to effectively perform while they are present in the organization (Barber, 2012, pp.299-300). ... equently, the quality of care in the organization also gets affected, along with poor job satisfaction of the employees, increased turnover, and professional disconnection (Vessey, DeMarco and DiFazio, 2011, pp.134-149). Thus it is essential that measures are considered to prevent and control such incidents to achieve enhanced performance and quality of care which holds the greatest priority in a healthcare organization. ANMC Competencies: It would be suitable to discuss the ANMC (Australian Nursing and Midwifery Council) competencies that focus on the role of healthcare organization in addressing challenges of bullying and harassment in the work culture. The standards set by this council clearly states the assessment needs of competencies of nurses and the expectations that the organizations have from them in meeting the demands of effective healthcare delivery. Thus based on national competency standards, nurses have to deliver as per the legal policies of healthcare delivery, be a ccountable for their activities and performance, recognize practices that are unprofessional, works ethically, integrates organizational polices and guidelines along with the standards of the organization, maintain the organization’s culture, values and dignity, make effective use of available resources, integrates nursing knowledge and skills towards effective healthcare to patients, participates in improvement of healthcare quality, participates in the development of organization and profession contributing positively towards the profession of others as well, conducts assessment on nursing delivery, plans to achieve organizational goals in an integrated manner focused on continuity of care, responds effectively to changes in nursing behaviors and standards, assists others for better